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re: Loyola Marymount to cut 6 sports in response to NIL
Posted on 1/27/24 at 3:41 pm to TideWarrior
Posted on 1/27/24 at 3:41 pm to TideWarrior
In regard to NIL contracts setup directly with a business can also be recorded as a business expense.
quote:
Generally, business expenses must be ordinary and necessary to be deductible. An ordinary expense is common and accepted in the industry. A necessary expense is helpful and appropriate.
Influencer marketing—like the kind done by a student-athlete—might be considered ordinary and necessary for certain types of businesses, such as a health food store, a physical therapist’s office, or a mobile phone company. The IRS might not find it ordinary and necessary for other businesses, such as management consultants or industrial manufacturers.
1
Posted on 1/27/24 at 3:51 pm to TideWarrior
quote:
In regard to NIL contracts setup directly with a business can also be recorded as a business expense.
Brand recognition is always recognized as ordinary business expense.
When companies advertise on TV who do not sell or retail anything to the public whatsoever, there is a case for branding as a positive normal expense.
NIL partnerships are easy tax deductions. There just has to be a "campaign" attached to the check.
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