re: We now have a GM...

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Interesting... Wonder what this role will do?

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It's literally just another name for "Director of Player Personnel." Every team has one. For some odd reason, they made up a title of "General Manager."

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Courtney Morgan, who spent the 2021 football season on the staff at Michigan, was one of new head coach Kalen DeBoer's first hires. He joins the UW staff as the director of player personnel.

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UW Website