re: Arkansas Edge NIL Program Announced

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Can someone explain to me like I'm five as to how this is any different from the OneArkansas NIL stuff that launched last year?

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It’s now run by a 3rd party that does this for a living instead of some local administrator on campus that is winging it. The expectation is that they will be more professional and do a better job advertising. They’re not off to a great job though getting caught with in the first 15 minutes of just copying and pasting from Maryland’s site.