re: Brian Kelly Goes Off On Targeting and Dallas Turner

The issue is targeting has two infractions in the penalty.

One is a penalty when a defensive player is "head hunting", putting the player he's hitting at risk. This is the helmet to helmet targeting calls.

The other is a penalty where due to how he's trying to tackle, he's putting himself at risk. This is where a defensive player lowers their head and launches toward another player with the crown of their helmet.

The latter is a penalty because defenders doing that put their own safety at risk. It's not about the player they're hitting.

Simply put, don't coach your players to lower their head. It's not acceptable tackling technique anymore. We don't want any more paralyzed defensive players from having the crown of their helmet hit another player.