re: Tennessee sells basketball arena naming rights to a grocery store

quote:

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Tennessee has agreed to a 10-year naming rights deal with Food City for the school's basketball arena. The deal is for more than $20 million over the next 10 years

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It’s still THOMPSON-BOLING ARENA just at Food City Center.

And Food City partnered with UT athletics years ago be be the official grocery store of UT athletics. They have a 150 something locations throughout the South east and are sponsors of nascar (multiple circuits and teams) and are based in Virginia.

2 million a year and didn’t change TBAs name. It’s a solid deal all the way around.