re: Report: SEC, Big Ten Don't Have 'Much Desire' to Add FSU, Clemson, Other ACC Schools

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Imho it’s not that Clemson and Florida state aren’t great brands but it ain’t new territory

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New territory matters less now than last time new teams were added. Now it's about creating compelling matchups that will sell (i.e. FSU v. Tennessee sells a lot more than UVA v. Tennessee, etc.)