re: Anthony Richardson’s rapid rise and fall while KJ keeps being KJ
Posted on 9/12/22 at 3:02 pm to Jon Ham Posted on 9/12/22 at 3:02 pm to Jon Ham Generally speaking, the Heisman is about brand not talent. If you're not from a favorite brand, you've got to put up insane numbers.
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0Posted by dchog ![](https://www.secrant.com/images/icons/iconArkansas.png)
Pea ridge
Member since Nov 2012
21563 posts
Correct. If Jefferson played for Florida then he would get the attention like Anthony Richardson. But at a place like Arkansas that won't happen.
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