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re: Why did CBS pay more money for second tier Big 10 games over SEC first tier games?
Posted on 8/20/22 at 9:29 am to twk
Posted on 8/20/22 at 9:29 am to twk
quote:
(1) the SEC was pissed about CBS refusing to increase what it was paying for Tier 1 rights in 2012 when the conference added A&M and Missouri, and put out the word in the wake of that decision that the conference would not be re-upping with CBS when that contract expired (Clay Travis was given this information by sources at the time).
Excellent point and ESPN bought themselves some goodwill by renegotiating their deal with the SEC at the time.
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