re: NWA. The Next Austin?

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but my work and my wife's work as well as our friend circles put us into some circles where I should probably just keep my mouth shut about specifics.

But it drives me freaking nuts. Bentonville is the worst in their efforts to create some kind of cool "culture" up there by importing it. They have a complete inferiority complex toward Fayetteville and are trying to manufacture "cool" without realizing that authenticity is the key to cool, and you have to grow that from inside. It's the reason that Fayetteville will always feel "deeper' than Bentonville (even if Bentonville has more amenities).

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