re: Coke?

Folks seem to have adopted the idea that money doesn't buy things in this life. Yet they continue to obsess about doing anything to get more money into college athletics

Playing games at 11 am just so it can be on TV, pumping in commercials to Razorback Stadium constantly, transferring at will, massive coach buyouts, and tickets going up are all natural consequences when the main pursuit is make money instead of provide a good experience for fans. Money talks

Next everyone will want an expansion of the softball park (where they will add luxury boxes only and jack the prices up for everyone)

At least they listened on coke instead of Pepsi, which I'm sure made a better offer, just like last time.

-a non-millionaire season ticket holder

I blame Nike for pushing that shite upon us (they pushed front facing branding on several other schools as well).

However, I also blame Long for grabbing his ankles and basically letting Nike creative consistently dick around with our logos, fonts, and general brand standards.