Shaquille O’Neal Reveals A Crazy NBA Endorsement Story

quote:

---

O’Neal said he was chastised by a woman who criticized him for trying to sell overpriced sneakers. He said he took the confrontation to heart and started his own brand.

“That day, I cut ties with Reebok,” O’Neal said of passing on his $40 million endorsement. “I said keep the money… this ain’t right. I’ll still wear the shoes I do during the season, but I’ll be looking to do my own thing.”

“So, I started the Shaq brand. I went to my favorite store, Walmart, and we did a deal,” O’Neal said. “I was in all stores and my price point for the shoes was [around $20] and since then we sold over 400 million pairs.”

---