Kobe Bryant's Estate Will See $400M Return On An Early Investment Of $6M Into BodyAmor

by Larry Leo

November 2, 20216 Comments

Kobe Bryant's Estate Will See $400M Return On An Early Investment Of $6 M Into BodyAmor

In 2014, Kobe Bryant invested $6 Million into Body Armor. On Monday, Body Armor sold to Coca-Cola for $8 Billion. That means the Bryant family's stake is at $400 Million. Per WSJ...

quote:
Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a cash deal that values the sports-drink brand at about $8 billion, amping up a rivalry with Gatorade.

Coke, which already owns a stake in BodyArmor, announced the deal Monday, confirming a report Sunday by The Wall Street Journal and recent reporting from other outlets. Earlier this year, Coke disclosed it was in talks to take a controlling stake in BodyArmor.

Coke bought a 15% stake in BodyArmor in 2018 for $300 million at a $2 billion valuation, according to people familiar with the matter. Coke’s bottling network then took over distribution of BodyArmor, earning the beverage giant an additional 15% equity stake for its distribution and partnership in building the BodyArmor brand, the people said.

Coke is buying the remaining 70% from the company’s founders and investors, as well as a group of professional athletes including the NBA’s James Harden and MLB’s Mike Trout who invested and helped market the drink.

The estate of Kobe Bryant, an early backer of BodyArmor, stands to collect roughly $400 million for its stake, some of the people familiar with the matter said. Mr. Bryant invested $6 million and had served on the BodyArmor board before he died in 2020, these people said.

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Originally published on TigerDroppings.com

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TFH•43 months

Never heard of BodyArmor, nor BodyAmor. Kids’ll drink anything these days.

Datbayoubengal•43 months

Nah you're just old. Body Armor is right next to the powerade and Gatorade.

secfballfan•43 months

and will pay about $200 million in taxes to fed, california

BhamDore•43 months

Capital gains is 15% fed and 13.3% for CA state income tax. California makes no distinction between long term and short term gains. It taxes everything as standard income tax. 28.3% of 400 million is 113.2 million. If Kobe wife was smart she would establish residence somewhere else before cashing out. She should do it soon before Bid nl implements his ridiculous wealth tax. TN doesn't have any capital gains tax. A quick move to Nashville would save over 53 million in state taxes.

rickgrimes•43 months

Actually California is pretty strict about people leaving the state after they get a big windfall like this. They track you down to make sure you actually reolocated, changed your address, verify how you updated voter registration info, sold/rented your California home etc. to make sure the move is permanent. They have a lot of experience tracking entrepreneurs who tend to leave the state after their companies IPO/their RSUs vest to avoid paying CA taxes.

HoustonGumbeauxGuy•43 months

What in the frick is Body Amor? Awesome title.

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