How Awesome & Terrible Is This New Jacksonville Jumbo Shrimp Name & Logo

The Miami Marlins Double-A affiliate formerly known as the Jacksonville Suns has unveiled their new identity as the "Jacksonville Jumbo Shrimp" at a media event on Wednesday at the Times-Union Center for the Performing Arts.

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The new Jumbo Shrimp name celebrates Jacksonville as a big small town - Florida's largest city, yet in many ways a richly connected and close-knit community. Embodying the city's determination and resilience, the centerpiece of the new identity is a tenacious Jumbo Shrimp in the shape of a "J" amid the water that is the natural geography of the River City on the First Coast. A Jumbo Shrimp holding the state of Florida is a secondary mark. A third logo is the Shrimp Boil mark celebrating affordable family fun with the resilient Jumbo Shrimp fighting his way out of a caldron. St. Johns Navy, Patriotic Blue, American Red and Shrimp make up the team's new official colors, paying tribute to Jacksonville's rich military heritage.

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