Kentucky Reportedly Has $22M NIL Roster In Basketball This Year, 'Likely' The Highest

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“The payroll number for the UK basketball team this season is around $22 million, the Herald-Leader has been told,” Ben Roberts wrote in a piece published Thursday morning. “That was the number as of the finalization of the House settlement, which set guidelines for what constitutes legal payments to players moving forward, so it’s likely the collective total for the Cats will rise with any legitimate name, image and likeness deals that come their way during the 2025-26 season.”
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“It just became a massive bidding war among everybody,” another source added.
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“Put NIL, put the transfer portal on the list,” he said. “Our job is to go be the best at everything. We’re not shying away from that. It’s important to us.”

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