Auburn To Adjust Ticket Prices In 'Several Seating Zones' Ahead Of 'New NIL Era'

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“Growing revenue opportunities because of additional expenses has become essential for Auburn’s sustained success,” Cohen wrote. “As we look ahead with great anticipation of the 2025 season that includes hosting the Deep South’s Oldest Rivalry and the Iron Bowl, it is imperative that ticket prices in several seating zones be adjusted due to a new era of NIL. Please note that prices in some zones will remain unchanged while other zones my decrease in cost.

“We always try to be very thoughtful and transparent in our ticket pricing, particularly when it impacts our fans. These changes are necessary to help Auburn deliver on our promise to support student-athletes at the highest level in this new landscape of college athletics.”

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