© Michael C. Johnson-USA TODAY Sports
Per Sports Business Journal, Texas' Longhorn Network is rebranding to a free streaming platform that will officially launch on July 1. The service will reportedly include loads of original UT content, live coaches shows, historic footage, radio play-by-play and more...

"About 40% of people get their content through streaming," Texas athletic director Chris Del Conte said. "Having that available and having shoulder programming around all of our games, the ability to show coaches shows, replays, everything that's within the new, exciting move to the SEC, putting that on a streaming platform was just something we really felt passionate about."

"Longhorn Network certainly stands on its own in terms of its brand equity and its history," Gahagan explained. "But the framework of what we're building there — a constant flow of unique content to fans, that often includes student athletes and is branded with the participation of brand partners — that's the multimedia rights model of the future."
(The Spun)

Filed Under: Texas Sports
Originally published on
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LSU Tiger Eyes17 days
I guess now "Dildo Ads" will be their main source of income.
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cliffset2118 days
It has been relegated to Texas’ version of “LSU Gold”?
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JackieTreehorn18 days
Amazing the “clout” that program has when they have fewer NCs than Minnesota. frick them.
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LeClerc18 days
Does it profit share equally with entire SEC?
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LsuFan_195519 days
Well, it does give the communications majors something to play with.
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CR409019 days
It just needs to die, already.
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