NBC Will Be Using A.I. Voice of Al Michaels In Highlight Packages For Summer Olympics

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NBC is bringing a version of famed sportscaster Al Michaels back to the Olympics this summer with an unlikely twist: His voice will be powered by artificial intelligence.

NBC announced on Wednesday it will use AI software to recreate Michaels’ voice to deliver daily recaps of the Summer Games for subscribers of its Peacock streaming platform, a milestone for the use of AI by a major media company.

The use of an AI voice for the Olympics comes as the technology has grown by leaps and bounds, particularly in its ability to create images, sound and text. That, in turn, has raised questions in creative industries, such as journalism, about how artificial intelligence can – or even should – be used.

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