The Montana Project (2012)

Any of you who are regular readers of Get the Picture are likely familiar with The Montana Project.

Cliff's: In 2007, Stewart Mandel posed this with respect to recognizability in CFB:

quote:

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Suppose we went to, say, Montana. And suppose we found 100 ‘average’ college football fans (not necessarily message-board crazies, but not twice-a-year viewers, either) and put them in a room. If I held up a Michigan helmet, my guess is all 100 would know exactly what it was. … But if I held up a Georgia ‘G’ helmet, how many of them do you think would be able to identify it off the top of their heads?”

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That led to the birth of the final product.

It came up in today's GTP. I'd totally forgotten about the actual bar footage. Good times.

Something tells me that we'd do pretty well in 2021.