re: Why is it called the Egg Bowl?

Found his.
LINK /

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Patterson, a short, elfish, bespectacled, balding and bearded man with mischievous eyes, was the center of our storm. He had ideas the way Nike has shoes. He was a whirling dervish of energy, and he demanded all around him work as hard as he.

This will tell you much about Patterson, his ideas and his ego. He didn’t think Mississippi sports teams measured up to his sports sections. He wanted to show off all that talent with a special section covering a special event. Problem was, the Ole Miss and Mississippi State football teams weren’t good enough at the time to qualify for a bowl game.
So, guess what? Patterson made up his own. The traditional Battle for the Golden Egg became the Egg Bowl. We referred to it all week as such and then we put out a special section the Sunday afterward. I can’t remember who won the game, but our special section won a first place nationally.