re: Thank You Mike Slive... The Texas Trainwreck.

Awesome post!

I just want to add the awesome view of a complete outsider, Gopher1968:

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Texas failed to understand the following:

The product you are trying to sell to an audience is high quality competition among high quality brands.

LHN does not brand the conference, nor the competition, only Texas. For most of the audience that is not enough, not even close.

The BTN, and soon the SEC network, brands the conference as the place to play (for recruits) and the place to watch (audience-sponsers) the best competition.

I know Big 10 football quality is down as a whole, but the audience is there to watch. The stadiums are packed.....the money is flowing. The rates for the BTN is higher than ever. the BTN is blasting...B1G..B1G...B1G..everywhere in Big 10 country. Womens volleyball, which was played every Wed & Sunday night on the BTN has very good ratings this year..BTN very happy. The matches for Women Vollyball were packed everywhere....the fans had signs in the stands saying things about BTN.


Texas needs to turn the LHN/ESPN and another "sugar daddy/investor" into the Big 12 network. I don't know how it can happen but it needs to happen, and quickly.

The Big 12 is losing out in the branding war with the Pac12,Big 10, and SEC. It's kind of like RC Cola going up against Coke and Pepsi. It taste the same but it does not have the marketing behind the product.

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Source

Mizzou was the last of the 4 schools to leave the Big 12. Mizzou caused the downfall of the Big 12.

Ya mother frickers, I got shite to do today, but I'm putting it on the backburner now. Keep going in dry on Texas and their shitshow. I'm enjoying this immensely.

The one thing I will give Texas credit for is they tried to advance their brand alone without benefitting anyone else. They took their recent success in the big 3 and moved on it. Their big mistake in my opinion, was the thought their clout was big enough to drive the whole train. The Longhorns knew they had oSu, KU, k State, Baylor, and Tech in their pocket and thought that leverage would scare the rest to follow. What they failed to realize was individual brands are not the name of college sports and you need strong ties to big names to survive.

LSU has to have Alabama and Alabama has to have Auburn etc. To survive. While I give DeLoss credit for trying he clearly misread the landscape. The advent of BTN proved this point even more.


The invites of TCU and West Virginia were over reactions and an attempt to save face. It almost was like UNT attempting their upgrades to get invited into the SWC. They were doomed from the start, if you ask WVU or TCU now was the move worth it, I would say probably not.

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Damn. That's precisely what I was saying.

Thanks for the link!

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You are welcome. I figured you would appreciate the B1G Network addition to your angle.

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Having OM/UT on LHN pretty much says it all. to Texas.

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Almost forgot about that. There is another no vote. The LHN is like a friend magnet!!!

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Texas failed to understand the following:

The product you are trying to sell to an audience is high quality competition among high quality brands.

LHN does not brand the conference, nor the competition, only Texas. For most of the audience that is not enough, not even close.

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It’s a tier-3 rights station that shows a lot of basketball, baseball and women’s sports. That’s a single school specific partnership with ESPN is what makes it interesting, but it’s not anything more than that.

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The BTN, and soon the SEC network, brands the conference as the place to play (for recruits) and the place to watch (audience-sponsers) the best competition.

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Nobody not affiliated with a school playing watches the BTN. A Michigan fan doesn’t tune into the BTN to watch an Iowa basketball game because the expectation is that it’s Iowa against some scrub team. At this point, we as fans know that all games of importantance are on ABC/ESPN/FOX and never on a tier-3 network like the LHN/BTN/SEC network.

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I know Big 10 football quality is down as a whole, but the audience is there to watch. The stadiums are packed.....the money is flowing. The rates for the BTN is higher than ever. the BTN is blasting...B1G..B1G...B1G..everywhere in Big 10 country. Womens volleyball, which was played every Wed & Sunday night on the BTN has very good ratings this year..BTN very happy. The matches for Women Vollyball were packed everywhere....the fans had signs in the stands saying things about BTN.

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Again, nobody watches the BTN unless your school is on. Same thing will be true for any conference centric TV network (and that includes the LHN).

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Texas needs to turn the LHN/ESPN and another "sugar daddy/investor" into the Big 12 network. I don't know how it can happen but it needs to happen, and quickly.

The Big 12 is losing out in the branding war with the Pac12,Big 10, and SEC. It's kind of like RC Cola going up against Coke and Pepsi. It taste the same but it does not have the marketing behind the product.

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Without the LHN, our desire to stay in the Big 12 becomes almost zero. The next round of conference expansion could see the death of the LHN and at that point, you could see Tech/Texas/OU/Ok State going to the Pac-12.

Texas and Tech aren't going anywhere without Baylor. OU and OSU are not splitting up. So Tech gets left out, but that won't happen because the West Texas politicos will not let it happen.


ETA: people act like Baylor is an also ran. But the Baptist boys are a cash cow for Texas. They've got money and have started flaunting it again. While they've not been successful in football always they have a history.

I watch the BTN a lot and I'm not a B1G fan

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PREACH, scrooster

We havin' church up in hurr

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Yep if they ever tried to add Texas to the SEC. I think 1/2 of the conference would leave.

Plus how does Tech line up academically with rest of PAC 12 or osu? People forget that also has to match.

USC and Stanford are private schools so the PAC 12 isn't afraid of private schools.