re: Let me get this straight, Brian Kelly put out of $1M of his “own” money for NIL??

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Funneling state funds to an NIL fund is a crime in 49 states only apparently

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1st, you may want to read the actual articles first.
Kelly is donating his $1million to TAF. Which is a completely different organization than LSU's NIL collective.

2nd, it's not illegal for the state funds to go to NIL in Louisiana (I don't know if any other states forbid it either) in fact, Louisiana is openly giving money to NIL that the state won in a lawsuit against Juul.

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Louisiana Attorney General Liz Murrill is launching a youth anti-vaping campaign that will engage athletes at LSU and other colleges in name, image and likeness (NIL) deals.

The campaign, which is the first state-funded NIL deal in Louisiana, will be funded by a settlement from Juul Labs, a company that makes electronic cigarettes. The money is required to be used to reduce vaping among teens and adults under age 21. The funds can be used for research, education and vaping cessation programs, among other things.

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Louisiana law does not have any restrictions on public funds going toward NIL deals, but a publicly accessible database of state contracts shows no other agencies have entered into deals. The federal government has paid players to promote vaccines, according to Front Office Sports. There are very few examples of similar deals.

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No I think they made an accounting error so they could have an extra million to spend on players lmao