re: If a super conference comes to pass, will Mizzou survive ?

This article works on the premise that media markets don't matter. Well regardless of the teams in the"super conference" ESPN has to sell advertising. The money doesn't come from networks, it comes from advertising. The SEC is blessed with great football talent and cursed by consumer demographics. The SEC footprint includes the lowest income, education and resistance to marketing "inclusion." Just watch the SEC network, very few national brands and alot of regional advertising.

Mizzou owns markets that are desired by national brands. Our markets are a good transition between the deep south and the West or North. Thats vital as we see a shift in marketing and advertising. As the ad says, it's all about the money.