re: If players start getting paid for their image and likeness what programs stand to gain

This is as much about media access as anything. The LA area has a large media market and with the money being equal...I think the TV markets in large areas are a bigger draw for a kid deciding which school to attend. So. Cal. and UCLA are already high profile enough, but add that those kids can grab a bit of the media attention and it's a swing their way...Those kids aren't getting national media coverage at schools in rural areas....It's the 15 minute of fame that a 17 year old will see as much, if not more, than the money.