re: If players start getting paid for their image and likeness what programs stand to gain

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What stops Nick Saban, Kirby Smart, or Ed O from getting a booster to give a Local Business $500,000 to give to a player to do a commercial for them if they come to said school?

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It all has to be transparent so...you are taking a big risk there. The fact that these kids can get a higher profile and many more endorsements will be the key. Some high profile programs now may not be High profile programs in 5 years under this "pay" system....but who knows...