re: for those born after say 1970 dont understand.

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So we generally got our baseball from the 50 billion watt (actually 50,000 watt) powerhouse KMOX. To this day it is credited with the fairly large dispersion of Cardinal fans across the country (at least in the senior set).

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WWL (870 AM out of New Orleans) is credited for spreading LSU to the masses back in the day. I understand you could catch those night football games in the 50's over most of the continental US. It was called Clear Channel stations (not the current media group), you'd have a powerful radio transmitter and nobody else on that channel. They cranked it up higher at night, too.