re: Forde : Ranking 65 P5 Athletic Departments last 5 years

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And basketball makes money too. Not near as much as football

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This is not quite correct. The difference is the NCAA gets no football money but NCAA gets all the basketball money. If you added this money back (about a billion or two a year) the basketball schools would be much closer and some would surpass football. Before the realignment in 2010 it should be noted that 3 of the 5 most valuable broadcast rights were basketball schools.

UNC
UK
KU

Before they were sold to IMG College, Host communications in Lexington KY was the pioneer in college sports media deals. UK basketball - with it's vast radio and TV network - covered the team well beyond the state borders.