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re: Historical Pictures of SEC teams in their current year bowl game
Posted on 12/12/17 at 3:12 pm to Reservoir dawg
Posted on 12/12/17 at 3:12 pm to Reservoir dawg
quote:
Taxslayer Bowl
frick that noise. Call it the Gator.
Honestly I have no idea why these stupid arse companies want the bowls to have full on corporate names. IMO that makes them look and sound like low rent early December bowls. It's a total waste of brand equity to take the name of a bowl that has been around for 50 years only to rename it like that. May as well just buy naming rights to several small bowls if all you want is your name out there more instead doing equal cross branding w/the bowl.
This post was edited on 12/12/17 at 3:13 pm
2
Posted on 12/12/17 at 3:18 pm to Dr RC
quote:
Honestly I have no idea why these stupid arse companies want the bowls to have full on corporate names. IMO that makes them look and sound like low rent early December bowls. It's a total waste of brand equity to take the name of a bowl that has been around for 50 years only to rename it like that. May as well just buy naming rights to several small bowls if all you want is your name out there more instead doing equal cross branding w/the bowl.
Yep. At least call it the Taxslayer Gator Bowl.
Posted on 12/12/17 at 7:09 pm to Dr RC
quote:
frick that noise. Call it the Gator.
Honestly I have no idea why these stupid arse companies want the bowls to have full on corporate names. IMO that makes them look and sound like low rent early December bowls. It's a total waste of brand equity to take the name of a bowl that has been around for 50 years only to rename it like that. May as well just buy naming rights to several small bowls if all you want is your name out there more instead doing equal cross branding w/the bowl.
The one in Orlando was Blockbuster, then Carquest, then Micron, then Tangerine, then Champs Sports, then Russell Athletic, and now Camping World.
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