re: Simple math to explain expansion appetite

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Where are you getting a different story, because there are lots of links to this "fan fiction"?:

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from talking to people who make decisions and don't post on message boards

For A&M the tv revenue is almost irrelevant. It's nice but the marginal difference between the B12 and SEC is not enough for anyone to give a frick at this point.

The sips made more on tv this year than we did. However, no one cares to go to their games. No one is making donations to get in line for tickets. No one is giving money to the University.

And they have far less exposure as many of their games are on obscure channels. But they took the shiny beads of extra tv money

A&M put themselves in that same spot when the the B12 was formed. It took years to see the deterioration it caused to our brand and unfortunately our AD was run by people that didn't get that big picture. There is a residual effect that only materializes over time and causes latent damage to a brand