re: Auburn inks 10 year $120 million deal with Fox Sports

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Fox is looking to get into the Sports Marketing business in a big way. AUs dealing with FOX is similar with their contract with Under Amour 10 years ago. They get into the market at a higher than normal fee (2x IMG), but it allows them credibility to go to other programs. It has worked well for UA and Auburn.

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Someone mentioned Learfield so now it makes sense. Learfield has our stuff. I have a better understanding now.