re: Auburn inks 10 year $120 million deal with Fox Sports

quote:

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A&M is receiving a similar offer from Learfield.


They havent announced any money that I can see

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You are correct. Learfield has wanted to keep the books closed on A&M, because of a revenue-sharing agreement in its previous contract and it has still not been disclosed.

Alabama signed their contract in April 2014 and established the market, which A&M likely benefited from in negotiations a year later culminating in an agreement in Dec 2015.

The baseline agreement for Bama was to double
the previous min. payment which means they could make between $150-160M. If A&M followed suit, their agreement would be around $100M based on their previous agreement while in the Big 12, but I bet they negotiated from the stance of being an SEC member in the state of TX. That is the difference between the 2nd largest state economy in the US ($1.648 Trillion) vs. the 21st ($207 Billion).