re: Auburn inks 10 year $120 million deal with Fox Sports

All that I said above withstanding, I didn't think those rights for Bama, UK (basketball), LSU, and UF, the highest value TV 3rd tier rights schools would have Internet and advertising were worth half that contract rate. So maybe AU hoodwinked Fox for exclusivity. I don't know.

Take a look at AU's reported revenue from these sources in their public filings and you will know more. That being said, just because AU received say, $100,000 a year providing catering services to corporate events, doesn't mean Fox won't have a plan to make $300k. I'm not sure AU makes a penny off its web site or live streaming possibilities. Fox bought all these crappy blogs and apparently makes money off them somehow.