re: Hog Hoops going for the trifecta tonight

quote:

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We could actually probably make more money doing that off concessions

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Nope. The concession $ for the university is already paid. They sell the rights to 3rd parties. It'll hurt the university when the next contract comes up for negotiations though.


Now I've been saying forever that free tickets or steeply discounted tickets for these snoooooozer games would at least expose the brand to people, but the athletic department people would rather seats go empty than discount a penny because they feel that is more harmful to the brand than just 4,000 people in the arena.