quote:
I got an email this morning from the SEC, that I was selected from the waiting list for tickets to the SEC championship game this year. Should I pull the trigger and hope to sell them in the event that LSU doesn't make it?

Yes. In most years you will be able to resell them for at least face. But occasionally, you can sell them for up to 3x face value. The 2008, 2009, and 2010 tickets were selling for astronomical prices on the secondary markets.

There may be some years in which you fail to be able to sell them for face (2006 was the lowest I've ever seen them go). But pretty much, as long as Arkansas is not the Western representative, you should be able to get at least face value.

An Arkansas-Missouri Championship game would be the absolute worst possible matchup for ticket prices.

Alabama and Auburn winning the West creates huge demand every time. Georgia followed by Tennessee is the best outcome for high ticket prices out of the East. Florida brings a decent number of fans. However, when South Carolina played in the title in 2010, it helped that it was a 1st time thing for that program. It only led to higher demand.

I would assume if Texas A&M, Ole Miss, or Kentucky ever reached the title, it would create very high demand for that initial year, but it would probably taper off if those programs started making the game every year.

Pretty much, as long as one or both of the teams is Georgia, Alabama, Auburn, Tennessee, LSU, or Florida (ranked in order for fan demand), you're safe. Florida creates the weakest demand of the "Big 6" so when they played Arkansas it wasn't great for the secondary market.