re: UALR, it's time to add a football program.

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They make a hell of a lot more from football than they do soccer, track, women's basketball, lacrosse, swimming, jai alai, water polo, golf etc.

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It's true, but for a school like A-State, their athletic department is at a break-even position, if even that. They garner more money from "student fees" and from "donations" to the football program out of university coffers than they do from ticket and merchandise sales.

I doubt their ticket and merchandise sales even pay for the football program's expenses. It is propped up via other means, like "student activity fees" and checks written by the academic side of the school.