re: Americans Killed Last Year

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I see. This will sound like a rhetorical question, but I don't really mean it as such...then what is the point of taking doctors out for food/drinks if all the important stuff doesn't occur there?

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A couple of things. The differences between the drugs in a lot of cases are pretty minor. So, if you're taking an ARB, you're taking an ARB. They could almost put those in the water, the safety profile is so clean. So, if I'm selling an ARB, I need a relationship to differentiate my product. That is the case in dozens of drug classes. Back in the day when antihistamines weren't OTC, there wasn't a huge difference between Zyrtec and Claritin and Allegra was right there too. The intranasal steroids were the same. So when you have very similar drugs, you need a relationship to break through or maintain your business level.

And now, taking doctors out for dinner or drinks doesn't really happen.

As to losing a $5M contract, of course a multibillion company can survive losing a $5M contract. An individual rep can't.