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re: 2015 Auburn Basketball Recruiting Thread
Posted on 2/16/15 at 4:25 pm to GoCrazyAuburn
Posted on 2/16/15 at 4:25 pm to GoCrazyAuburn
quote:
most dealers won't do it. Under Armor wouldn't give us nearly as good of a deal if we tell them they can't do out basketball team.
Posted on 2/16/15 at 4:54 pm to thirdlawson
Thirdlawson, when Baylor commands the type of sponsorship Auburn does, then we can talk about splitting it.
When brokering a deal here are things that get taken into account
- Exposure (tv, news etc)
- Merchandise sales
- Program colors (it's a long explanation that I only have amateur knowledge of but trust me, it is a negotiation point)
Apparel companies would come to Auburn to get a foothold on markets that AU is a major player for in terms of sales and exposure. While not on the level of an Alabama or Georgia, Auburn is a fringe Southeast flagship program due to how big a presence we are in the Southeast. Apparel companies don't do split deals for a program like AU because it is too valuable to let a competitor have a bite of the action.
A school like Baylor doesn't have the type of presence AU does so apparel companies don't negotiate the same way
When brokering a deal here are things that get taken into account
- Exposure (tv, news etc)
- Merchandise sales
- Program colors (it's a long explanation that I only have amateur knowledge of but trust me, it is a negotiation point)
Apparel companies would come to Auburn to get a foothold on markets that AU is a major player for in terms of sales and exposure. While not on the level of an Alabama or Georgia, Auburn is a fringe Southeast flagship program due to how big a presence we are in the Southeast. Apparel companies don't do split deals for a program like AU because it is too valuable to let a competitor have a bite of the action.
A school like Baylor doesn't have the type of presence AU does so apparel companies don't negotiate the same way
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