re: Pac-12 zooms past Big Ten, SEC in college sports revenue

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Zamoro10: But NOBODY CARES anymore. It's a football world..

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I sorta agree with those cinnaments..

The few thousand that tune in for water polo at UCLA or volleyball at MU, are not going to make or break a network. The coming media renaissance ie people trading in their cable box for a roku box and insisting on content they want is a dagger to the heart of traditional live air broadcast ad revenues. One of the few source streams for live viewership that will remain is live broadcast sports and their are few sports that draw close to as well as SEC football, the big ad dollars will fall on a select few in this golden age.

Now Cheese Grits may be right about ESPN trying to keep two sets of books and cheat the SEC out of some ad revenue, but I really doubt Slive's cadre of business lawyers would have forgotten to cover that base. We'll need some time to see of course what kind of dollar figures Disney's boys will post, but one thing is a fact, and I will guarantee it in writing, and that is no traditional cable co will operate in the SEC footprint without carrying the SECN. Any who dare try will come to a quick and unpleasant business end.

The ability to watch some softball and golf is going to be a nicety but in dollar values it won't mean spit compared to football and some basketball games. The money is where the money is and how many grass skirt and hemp sandal wearing left coasters will tune in for college sports is still a big question mark for the PAC. The SEC doesn't have that problem in it's house, we're not frisbee toting zombies or pro sport fan only yankee's, we know how to live right.