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B1G operates on fiscal year ending June 30th if memory serves Article is from fall 2013 which means numbers are probably from July 1, 2012 to June 30. 2013 fiscal year. So that would be around 15% / 85% from a year or 2 from this point in time. Did that jump significantly in the past year or so is part of the question. The bigger question is which will be the growth engine going forward.

The fiscal year probably does end during the summer because you want to match your revenue/expenses to the school year that is applicable. It takes months to consolidate the financials after the fiscal year so nobody knows any numbers for 2014 yet except high level execs. I am willing to bet they are not talking to you. You are correct that future growth is important. Without knowing any of the details of the contract we can not have a discussion covering all of the what ifs.

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I was speaking to some B1G folks and they seemed to think long term the ad revenue would be the bigger deal. Maybe the 60 carriage / 40 advertising after Maryland and Rutgers integrated and the B1G expanded into the east coast advertising footprint. If the B1G added Johns Hopkins it certainly was not for football. Lacrosse is a big deal in the eastern corridor even if not as popular elsewhere

Those people don't know any numbers yet so you need to ask them why are they making stuff up because you saw the previous year numbers. Then you need to ask yourself why you are passing on BS to troll the rant. The 60 carriage / 40 advertising is not happening any time soon. Both Disney/ESPN and the SEC will make sure there are loopholes to protect themselves so if there is a major shift in revenue streams, they will be able to renegotiate.