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re: After 50 years it's time LSU stops ripping off Death Valley
Posted on 8/28/13 at 8:46 am to KaiserSoze99
Posted on 8/28/13 at 8:46 am to KaiserSoze99
quote:
That's different. That was a legal issue. A&M owns the rights to "12th Man" as a trade mark. If you don't protect your brand, you lose the right to it. A&M had to sue or lose the right. The parties entered into a licensing agreement allowing Seatle to do certain things with the name while protecting A&M's right to it.
TAMU watered down the "12th Man" brand with that agreement.
1
Posted on 8/28/13 at 8:48 am to StopRobot
quote:
TAMU watered down the "12th Man" brand with that agreement.
Commercially, maybe, but not in the eyes of the law, which is what really matters. A&M was diligent in protecting its brand and allowed a license without giving up the rights to it.
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