re: A & F CEO explains why he doesn't like fat people

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I actually applaud the guy for say what he thinks. This country is too damn politically correct and we need more people like him. I don't shop at these stores but this makes me reconsider.

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in doing so, he has reaffirmed what it's customer base already believes, and in turn strengthens its relationship with that customer base.

A&F has a specific market, they dont pander to the masses. They market to their demographic and develop products that market wants. They like telling people we dont want you. example, publicaly telling jersey shore people not to wear their brand.

Also, unlike most clothing companies, A&F doesnt really have a seasonal product cycle(Spring and fall), they develop new product on a continual basis. I want to say their design cycle is 3 weeks. which also indulges their market base. Like I said before, very weird corporate environment internally, but they are good at what they do