Not marketing yourself to a specific segment of the population is one thing.

When your CEO goes out and talks shite/alienates a majority of the US population is another thing all together and it's terrible business idea.

quote:
Walmart doesn't market themselves to the middle class and wealthy and they do just fine.

Target doesn't market themselves to the lower class and they do just fine.
Ralph Lauren doesn't market themselves to fat or poor people and they do just fine.

None of their CEOs have came out and talked shite about poor or fat people. You couldn't be more wrong about Polo. They have a big and tall line and in recent years they have came out with styles tailored to a poorer segment of the US population.

This post was edited on 5/8/13 at 2:24 am

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Posted by CatFan81

Decatur, GA

Member since May 2009

47188 posts

Posted on 5/8/13 at 11:59 am to Requiem For A Dawg

quote:

When your CEO goes out and talks shite/alienates a majority of the US population is another thing all together and it's terrible business idea.

His business wont suffer for it. People who have been shopping there will continue to shop there. Those that weren't shopping there, well, they weren't likely to start.

quote:
They have a big and tall line and in recent years they have came out with styles tailored to a poorer segment of the US population.

Having a Big and Tall line doesn't necessarily mean that they're marketing to them though.

As far ast the "tailored to a poorer segment", I'm assuming that you mean the clothing they have that African Americans wear? Those styles still cost just as much, and more sometimes, than their other clothing. The Walmart shoppers demographic isn't buying from that line, that's for sure.

I sure don't see anyone on here complaining that Victoria's Secret doesn't sell anything above a large. They don't even have to come out and say that they don't want certain sizes wearing their clothing.