re: Mississippi should be good at football too.

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There's no reason Ole Miss and Mississippi State shouldn't be having the same success as other schools that are close by (Bama, LSU, etc.).

What are the reasons for the continued mediocrity? I don't get it.

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Fanbase size and money. We don't have large enough fanbases to fill the giant stadiums that powers fill and recruit to and we don't have enough money to hire and keep great coaches to build the program against all of the competition from the toughest division in NCAA football.