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Is it just me?
Posted on 11/9/12 at 2:55 pm
Posted on 11/9/12 at 2:55 pm
I came across this ad on texags today. It seems to me that our biggest problem in terms of a sizable minority of the general public seeing us as a freaky cult is garbage like this, and this is being down by our own Athletic Department (fundraising branch). Every time I see something like this or the video of us introducing ourselves to the rest of the conference, I feel like our marketing people are just 100% wrong in what they're presenting to the general public.
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Posted on 11/9/12 at 4:26 pm to daboman of Aggieland
Meh. I am pretty thrilled with Jason Cook overall and think he has done some great things in terms of making A&M look more modern and cutting edge. Sure he has had a few duds and some things I disagree with but he also seems to be VERY aware of the A&M brand and reacts quickly when things go poorly to correct it.
I really don't like that they have killed off "Old Sarge" but was glad that the "TStar" is gone for instance. I know you are referring to this promotion and the disastrous SEC video when we first came in the conference but those are blips on the radar really. I have never seen A&M get anything close to the pub we are getting now and it hasn't happened just because we made the SEC move. Cook is working it hard behind the scenes to get people knowledgable about A&M and to show off our school in the best light as much as possible. We have certainly had large parts of our history where we didn't spend a thought on real marketing.
I really don't like that they have killed off "Old Sarge" but was glad that the "TStar" is gone for instance. I know you are referring to this promotion and the disastrous SEC video when we first came in the conference but those are blips on the radar really. I have never seen A&M get anything close to the pub we are getting now and it hasn't happened just because we made the SEC move. Cook is working it hard behind the scenes to get people knowledgable about A&M and to show off our school in the best light as much as possible. We have certainly had large parts of our history where we didn't spend a thought on real marketing.
Posted on 11/9/12 at 4:37 pm to aggressor
Agreed. But "overacheiving" in the SEC definitely hasnt hurt.
Posted on 11/9/12 at 7:58 pm to HuttoAg
Simple truth is that winning makes things cool or makes them lame. Nowadays, all the people whooping outrageously and shite like that are fish camp figs. IDK how to explain it but its just very different than it was back when my other family went here. Just feels disingenuous in a way.
Posted on 11/10/12 at 1:22 am to daboman of Aggieland
We're perceived as weird. So frick it, when we stomp LSU, FL, and bama (and it will happen) our weird will be awesome. Gator chomp, pig sooie et al all weird. But they won. Now no one gives.
Posted on 11/10/12 at 11:04 am to Greg09Ag
Yup. Winning >>>>>>>>>>> everything else
Posted on 11/10/12 at 1:46 pm to aggressor
quote:
I really don't like that they have killed off "Old Sarge" but was glad that the "TStar" is gone for instance.
I am exactly the opposite on those two issues
Ol' Sarge needed to go, but the T-star was the best alternate logo that we'd ever had, and even though I get what Cook's trying to do by unifying our logo marketing, but we really could have gotten some serious mileage out of that logo, I believe.
Posted on 11/10/12 at 2:12 pm to TbirdSpur2010
the problem with the T-star is that it is extremely hard to brand it as a secondary logo. It's incredibly generic and there are a ton of state schools that use something similar. What you want from your brand is that when someone sees it, they immediately recognize it as Texas A&M. It may work for you because you are an Ag but to the general public, it simply was never going to work as a secondary. It lacks any overt association with the university and it would take a lot of money to really bring much power out of it.
IMO, Ol' Sarge would be fine and is actually a much easier association but it runs counter to the direction the university wants to go in that we want to emphasize the University as a whole and not just the corps. The two we kept (block ATM and State with ATM inside) are the two best for now. The state logo isn't really a secondary though because it is just a derivative of the traditional block.
Long term I'd like to see a true secondary brand (think of UF's "F" on their field) developed but I don't really have much thought on what it should be. I don't think either the T-Star or Ol Sarge is a good fit though. My guess is we have contracted a branding company to work on this in the background and over the next few years we will introduce something after our primary is further established with the move to the SEC.
IMO, Ol' Sarge would be fine and is actually a much easier association but it runs counter to the direction the university wants to go in that we want to emphasize the University as a whole and not just the corps. The two we kept (block ATM and State with ATM inside) are the two best for now. The state logo isn't really a secondary though because it is just a derivative of the traditional block.
Long term I'd like to see a true secondary brand (think of UF's "F" on their field) developed but I don't really have much thought on what it should be. I don't think either the T-Star or Ol Sarge is a good fit though. My guess is we have contracted a branding company to work on this in the background and over the next few years we will introduce something after our primary is further established with the move to the SEC.
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