re: The SEC National Brand

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Find me someone who uses those decades when related to football decades verses the 20's, 30's, 40's, 50's, 60's, 70's, 80's, 90's, 00's, 10's.. rinse and repeat.

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Anybody who, at the starting or ending point of one of those decades, wanted to talk about the next decade or the last decade, would talk about one of those 10-year periods. If they wanted to talk about the '10s, they'd talk about 2010 through 2011. If they wanted to talk about the '00s, they'd talk about 2000 through 2009.

The "last decade" universally means the ten years going back from the present, which at this point, in football seasons, is 2002 through 2011. 2000 through 2009 is the '00s, not the "last decade". If I said LSU was going to dominate Arkansas for the next decade, would you think I meant starting in 2020?