re: Athletic directors meeting at SEC headquarters

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but Mizzou is gonna be a cellar dweller

That might be the point. Mizzou is a name school that adds a tv market but doesn't threaten the dominance of the big dogs in the SEC. Frankly, I would rather have aTm and Mizzou than OU and UT. IMO there is a thing as too strong/difficult of a conference.

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You touch on a good point here

The SEC adding two less than elite programs (USC and Arkansas) was a boon to the conference because it increased marketability (geographic footprint) and allowed for a revenue generating conference championship game that generates national attention.

So in some sense the SEC improved by diluting their product (and creating a conference championship game).

If the SEC were to expand to 16 (larger geographic footprint) and get permission from the NCAA for 4 divisions with 2 round playoffs that could generate another increase in revenue

A&M and MU are excellent additions overall for the SEC IMO