re: How did the 12 SEC teams agree on these East & West permanent rivals for over a decade?

quote:

---

It wasn't a rivalry, but UGA and Ole Miss were at least somewhat familiar with each other in terms of having played a fair number of games

---

I think Athens and Oxford are very similar towns and there are a lot of kids from the Atlanta area that go to Ole Miss.

It might have been artificially created, but I enjoyed UGA playing Ole Miss.