re: Clemson joins FSU in ACC Lawsuit

quote:

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People say that, but I don't think it's relevant anymore. The networks/streaming services are national.

I'm in Louisiana and an LSU fan,... I watch Clemson because they're known. I watch Ohio State and Oklahoma because they're generally quite good.

I haven't watched a Virginia team since Michael Vick was at Tech, and haven't paid attention to any NC team since the early 80's (with LT and Kelvin Bryant). You add them to the SEC, and all you get are teams you expect a W against when you play.

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That's not how TV markets work.

TV markets, 90% of the metric, is geographically determined .... in other words, by footprint.

Advertisers and marketers don't care about the scatterings ..... they want the 10 to 8 ring on the target where most of the birdshot will hit. Everything else is gravy.

Few people understand how regionally targeted ad feeds are these day. No longer does every add fed go national ... there is always a certain amount of inventory alloted for regional specific ads.

Virginia and North Carolina are two markets that the SEC has long coveted .... at least as part of Roy Kramer's great vision. He was sure, that one day, the SEC would dominate both of those markets both from a TV footprint perspective AND and talent perspective (academically and athletically).

Of course, Mr Kramer never imagined the level of wokeness that would have to be overcome from both flagship universities which, fwiw, is part of the SEC's lexicon and mandate in modern times. However, from a cultural perspective, NC State and Va Tech would be a better fit in terms of sheer athletic contributions over the long haul.