re: Loyola Marymount to cut 6 sports in response to NIL

quote:

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In regard to NIL contracts setup directly with a business can also be recorded as a business expense.

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Brand recognition is always recognized as ordinary business expense.
When companies advertise on TV who do not sell or retail anything to the public whatsoever, there is a case for branding as a positive normal expense.

NIL partnerships are easy tax deductions. There just has to be a "campaign" attached to the check.