re: NIL $ vs NFL $

People just don't get it. Even if arch never starts a game here his value was in his name and the hype that surrounds it. His commitment started a snowball effect of highly ranked recruits to Austin. When you consider how much money programs spend on recruiting it was actually pretty cheap.
I think he'll turn out to be a good quarterback but, even if he doesn't, the recruiting wins because of his coming to Austin make it well worth it.