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re: The BIG 10 is destroying itself, geographically.

Posted on 12/24/23 at 12:07 pm to
Posted by jonnyanony
Member since Nov 2020
10326 posts
Posted on 12/24/23 at 12:07 pm to
Like a lot of conferences, the Big 10 was caught flat footed when the SEC added Oklahoma and Texas.

Suddenly the SEC has 7 of the top 10 programs in revenue.

They didn't add USC and Oregon because of the time zone, they added them despite it. It's a liability but they're banking on it being worth it and they had to do *something* after getting surprised like that.
Posted by RunningJacket
Member since Dec 2008
258 posts
Posted on 12/24/23 at 12:30 pm to
As a southerner and ACC guy I can easily admit that the SEC has been masterful on the football field and in the boardroom. They owned the last few decades on both the athletic and business side. BUT, their view of regionalism is going to bite them due to the sport being taken over by TV execs. The paradigm shifted and the SEC has been slow to respond and are now boxed in. The BIG is absolutely going to come into the south with several viable options. Whereas, the SEC has very few options left anywhere else. In 10 years from now the BIG will be in Miami, Atlanta, South Carolina, South Bend, North Carolina, and Virginia. The SEC’s only move at this point is to play defense but their own fanbases have such a “local” mindset that USCe will freak out if the SEC offered Clemson and UGA if they offer GT, etc.

But the BIG sees the future more clearly of 4 five team conference pods. Keeps the money in house and lowers travel all while they cover all major TV markets and from coast to coast. This plan would never have worked under the old system but with TV execs now running the sport that is ALL that matters. Now, when states start banning football then of course the paradigm will shift again.
Posted by BuckI
Grove City, Ohio
Member since Oct 2020
3273 posts
Posted on 12/24/23 at 12:32 pm to
quote:

Like a lot of conferences, the Big 10 was caught flat footed when the SEC added Oklahoma and Texas.
They both applied to the B1G but were denied. Texas alone would have been accepted but they would not come without Oklahoma.

quote:

Suddenly the SEC has 7 of the top 10 programs in revenue.
Even if true which I doubt, most of them will lose value because of how the SEC is a regional setup. This would be less likely in a league like the B1G which is spread out.
quote:

They didn't add USC and Oregon because of the time zone, they added them despite it. It's a liability but they're banking on it being worth it and they had to do *something* after getting surprised like that.
You are correct that the timeline had nothing to do with it and it was the brands. Based on TV revenue, the B1G banked right.
The B1G would have expanded regardless of UT and OU, but it may have sped things up. No one at the time knew if the SEC was interested in the West Coast or not.
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